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Description
Job titles and descriptions have the power to attract, engage, and excite candidates. With the right language, they will draw candidates into the narrative, painting a picture of an experience that resonate with your future workforce. However, if done incorrectly, they may inadvertently alienate or discourage fantastic talent from applying.
To draft truly inclusive and compelling job titles and descriptions, it’s not enough to know what to say. You must turn the content into a compelling narrative to address what the candidates want to know.
In this session, we will explore the techniques to turn detailed information into great descriptions. We will explore common pitfalls and how to avoid them, review the anatomy of a compelling description, and share tips for ensuring your job titles and descriptions are as inclusive and engaging as possible.
Learning Objectives
Define the traits of a good (vs. bad) job title and description and how to turn those traits into practical drafting techniques.
Understand the anatomy of a good job description and how order and focus can make a difference in candidate engagement.
Learn how to draft and validate insightful, inclusive job descriptions through tricks, techniques, and examples of what to and not to do.
