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YOUR TRAINING STARTS HERE

Recordings    Slides    Chapters
Exercises    Examples    Actions

 

SESSION 01: WHY? THE IMPACT OF JOB DESCRIPTIONS

Think about the last product or service you just 'had to have'. The new gadget or freshly released movie or latest style, or whatever else had you reaching for your wallet. How did you learn about the item? What about it made you have to have it? Chances are, whatever caught your attention, it wasn't a boring, empty description of a dull list of features - right?

Boring doesn't work for selling products. And, it doesn't work for selling jobs.

 

SESSION 02: WRITING GREAT JOB TITLES

Before candidates decide if they are going to click apply, before they grow excited reading the job description, before their interest is sparked with that fantastic opening paragraph, they first see the job title. Those few little words are what catches the candidate's attention, draws them in, and entices them to learn more.

It all starts with the title - the click bait to attract talent.

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Includes a 60 - minute live review and one job description review*

PRICE**: $1,000 for up to 5 people

$800 for up to 5 people for Career.Place platform customers
(20% discount)

* Additional live sessions & job description reviews available for purchase
** Special pricing available for non-profit and education institutions

SESSION 03: JOB TITLE TIPS & TECHNIQUES

Job titles carry a heavy burden. They must convey what the job is, who would want it, and why they would want it. They must attract the widest range of candidates without being misleading or alienating to any demographic or group. And they must do all of this with only a small handful of words.

Saying it all in just a few words - tips for effective titles

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 
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SESSION 04: WRITING GREAT JOB DESCRIPTIONS

For many candidates, job descriptions are the first window into an organization. It's where they first imagine themselves as part of the culture and workspace and get that first tingle of excitement at the prospect of working there. But... get it wrong and you may be left with a high volume of confused candidates or no candidates at all.

Great job descriptions are advertisements that excite - the movie trailers for your jobs.

Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 
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SESSION 05: ANATOMY OF A JOB DESCRIPTION

Starting with the most important point first is a powerful technique in non-fiction writing. It's used to catch people's attention, draw them into the content, and reduce the risk of missing the critical information. Job descriptions are no exception to this critical technique.

The most important point goes first - Answer your candidate questions in the order they have them.

Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 
TRAINING - top.png

Includes a 60 - minute live review and one job description review*

PRICE**: $1,000 for up to 5 people

$800 for up to 5 people for Career.Place platform customers
(20% discount)

* Additional live sessions & job description reviews available for purchase
** Special pricing available for non-profit and education institutions

SESSION 06: DIVING INTO JOB DETAILS

Starting with the most important point first is a powerful technique in non-fiction writing. It's used to catch people's attention, draw them into the content, and reduce the risk of missing the critical information. Job descriptions are no exception to this critical technique.

The most important point goes first - Answer your candidate questions in the order they have them.

Session 5 screenshot.png

Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 

SESSION 06: DIVING INTO JOB DETAILS

How many job requisitions start with the seemingly simple "send me the job description". But who is providing that description - a hiring manager, human resources, a google search? Great job descriptions don't just magically appear, they are created by a combination of skills and knowledge across the hiring team. 

Finding answers with investigative journalism - Empowering the hiring team to combine strengths into a description.

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

SESSION 07: INTERVIEWING THE INTERVIEWER

Have you ever dealt with one of those hiring managers that owes you a job description but suddenly has a meeting or disappears every time you ask for it? Most likely those hiring managers aren't trying to be difficult or unresponsive, they just don't know how to write job descriptions. Rather than chasing down the description, help build a great one.

Interview the interviewer - Questions to ask hiring teams to get great job description content.

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 

SESSION 08: JOB DESCRIPTIONS TIPS AND TECHNIQUES

If job descriptions are the 'movie trailers' for your jobs, then how do you create good ones? There are plenty of bad descriptions that are full of flash and no substance, or are so boring they fail to engage, or so confusing candidates don't know what to think. We don't need more of those. Instead, here are some tips to great descriptions.

Say what you need to say - tips for great job descriptions.

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 
TRAINING - top.png

Includes a 60 - minute live review and one job description review*

PRICE**: $1,000 for up to 5 people

$800 for up to 5 people for Career.Place platform customers
(20% discount)

* Additional live sessions & job description reviews available for purchase
** Special pricing available for non-profit and education institutions

SESSION 09: OPTIMIZING MESSAGE FOR PURPOSE

A wide variety of candidates represent a wide variety of preferences, behaviors and knowledge - where they go, how they absorb information, their knowledge of your organization, their preferred style and formats... etc. Therefore, to resonate with and attract a wide variety of candidates, one size does not fit all. 

Cater the job message to the intent and knowledge of the audience  - optimize for purpose.

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 

SESSION 10: OPTIMIZING MESSAGE FOR AUDIENCE

A wide variety of candidates represent a wide variety of preferences, behaviors and knowledge. It also represents a wide variety of interests, needs, and values. Therefore, to best tailor your message to your audience, you must know your audience. What does each candidate segment need, want, desire, and expect?

Cater the job message to the needs and wants of your audience  - optimize for audience.

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 

SESSION 11: OPTIMIZING MESSAGE FOR FORMAT

When it comes to messaging that resonates, one size does not fit all. Strong messaging depends on purpose, knowledge, needs, and desires of the audience. It also depends on the format of the message - how we reach the audience. For truly effective messages, the job description message must be optimized for the strengths and functions of the format.

Cater the job message to work within the limits and strengths of the channel - optimize for format.

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Resources:

  • Slides

  • Session Chapter

  • Examples

  • Exercise

  • Action List

 

SESSION 12: BRINGING IT ALL TOGETHER - DRIVING CHANGE

You select the topic of interest, put a tiny disk into a tiny slot and press upload. Knowledge floods into your head - every technique and trick perfectly organized for total recall. "I know kung-fu." Unfortunately, when the movie ends, reality sets in. New skills take practice, and that includes job descriptions.

Change is a process that takes practice and adjustment - successful change is managed change.

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Resources:

  • Slides

  • Session Chapter

 
TRAINING - top.png

Includes a 60 - minute live review and one job description review*

PRICE**: $1,000 for up to 5 people

$800 for up to 5 people for Career.Place platform customers
(20% discount)

* Additional live sessions & job description reviews available for purchase
** Special pricing available for non-profit and education institutions